Digital Asset Management Singapore | Qi by Micrographics Data
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Digital Asset Management · Singapore
For Singapore MNCs, corporate archives, heritage institutions, and foundations managing thousands of images, documents, films, and artefacts — there is now an enterprise-grade solution built exactly for you.
Every organisation accumulates assets — photography, brand collateral, archival film footage, research documents, product imagery, artwork, correspondence, and institutional records. For Singapore's multinationals, family offices, foundations, and heritage institutions, these assets are not incidental. They are organisational memory, brand capital, and legal evidence, often irreplaceable.
Yet the default approach — a tangle of network drives, unnamed folders, and email attachments — fails these organisations every single day. Files go missing. Rights expire unnoticed. Heritage material deteriorates in unindexed obscurity. Regulatory audits become emergencies.
Qi, developed by London-based Keepthinking and now available in Singapore through Micrographics Data Pte Ltd, is a purpose-built Collections and Digital Asset Management System trusted by some of the world's most demanding organisations — from global consumer brands to world-class cultural institutions.
The Platform
What Is Qi?
Qi is an integrated Content and Collections Management System that seamlessly unifies three mission-critical functions: a fully featured Digital Asset Management System (DAMS), a Collections Management System for physical and hybrid collections, and a built-in web publishing engine. Since its launch in 2010, Qi has been continuously refined in close collaboration with its global client base — over sixty organisations spanning museums, corporate archives, libraries, artists, and foundations across more than five continents.
For Singapore enterprises and institutions, what matters most is that Qi is not a repurposed cloud storage tool or a generic file manager. It was designed from the ground up to manage meaningful collections with institutional rigour — with full audit trails, role-based access control, multilingual support, and enterprise-grade scalability.
Who It's For
Built for Singapore's Most Asset-Rich Organisations
Qi serves a broad but specific constituency — organisations where assets carry institutional, commercial, or cultural weight that generic tools cannot honour. In the Singapore context, three segments stand to benefit most immediately.
Corporate & MNC
Corporate Archives & Brand Libraries
Multinationals with decades of advertising collateral, product imagery, photography, video, and corporate records. Qi delivers centralised brand asset management with granular rights tracking, version control, and role-based distribution — so the right teams access the right assets, every time.
Heritage & Museums
Heritage Institutions & Museums
National collections, private museums, cultural centres, and galleries managing physical objects alongside their digital surrogates. Qi is Spectrum 5.1 compliant and supports any procedure — from loans and conservation to deaccessions and exhibition management.
Foundations & Philanthropy
Foundations & Family Offices
Grant-making bodies, family foundations, and philanthropic organisations maintaining programme records, beneficiary documentation, artwork collections, and institutional histories. Qi provides the audit rigour and long-term stability that governance demands.
The Problem
The Hidden Cost of Unmanaged Digital Assets
Singapore's Personal Data Protection Act (PDPA) and the Monetary Authority of Singapore's Technology Risk Management (TRM) guidelines place increasing obligations on organisations to demonstrate control over their information assets. A chaotic digital asset environment is not merely inefficient — it represents regulatory exposure.
Beyond compliance, consider the operational reality: how many hours does your team spend searching for files? How much brand-damaging inconsistency results from different departments using different versions of the same asset? What happens to institutional knowledge when a long-serving employee leaves?
For heritage institutions and foundations, the stakes are higher still. Unindexed archival material — photographic negatives, oral history recordings, historical correspondence — deteriorates in neglect. Once lost, it cannot be recovered.
Capabilities
What Qi Delivers for Your Organisation
Complete DAM
Manage documents, images, audio, video, and 3D assets in one system. Automated thumbnail generation, file format conversion, and multi-file asset management included.
Collections Management
Spectrum 5.1 compliant. Manage any collection type — objects, archives, publications — with fully customisable procedures and workflows.
Unlimited Users
A fixed-fee model with no per-seat pricing. Every stakeholder — curators, legal, marketing, external partners — can access what they need without licence cost anxiety.
Enterprise Security
Granular role-based permissions, SSO, multi-factor authentication, SAML and OAuth integration, full login history, and automatic blocking of failed login attempts.
Full Audit Trail
Complete change history and versioning on every record. Publication scheduling and editable metadata ensure nothing is modified without accountability.
Scalable Architecture
Native Elasticsearch integration, multi-layer caching, cloud and multi-tier environment support, database replication, and load balancer compatibility.
Multilingual
Interface and content in English, German, Dutch, Swedish, Norwegian, Finnish, and any other language on request — essential for Singapore's multilingual and regional context.
Web Publishing
Publish collections directly to public-facing websites from within Qi, without exporting to a separate CMS. REST API available for integration with existing platforms.
Cloud Storage
Store assets on Amazon S3, Wasabi S3, or Azure Blob — compliant, redundant, and cost-effective at any scale. On-premise options available.
Singapore Regulatory Context
Compliance-Ready for Singapore Enterprises
Singapore's regulatory landscape demands that enterprises maintain clear, auditable control over their information assets. Qi supports these obligations directly.
- PDPA compliance support — role-based access ensures personal data is accessible only to authorised users; full audit trail documents every access and modification event.
- MAS TRM alignment — granular permissions, SSO, MFA, and activity statistics address technology risk management requirements for financial institutions.
- ACRA and IRAS readiness — versioned records and full change history support document retention and retrieval obligations for Singapore-registered entities.
- ISO/metadata standards — support for Dublin Core, LIDO, OAI-PMH, and any metadata standard ensures interoperability with regulatory and archival frameworks.
- Data residency options — cloud storage can be configured for Singapore or regional data centres to meet data localisation requirements.
Trusted Globally By
Qi's global client roster spans household-name consumer goods corporations, pharmaceutical multinationals, presidential foundations, and leading cultural institutions. The system has been deployed across more than six countries, managing collections that range from industrial brand archives to national artistic heritage.
Of particular relevance to Singapore is Asia Art Archive — a Hong Kong-based institution managing one of Asia's foremost repositories of contemporary art documentation — which selected Qi for collections management, data migration, and website design. This is not a system built for Western institutions alone; it has proven regional pedigree.
Implementation
How Deployment Works in Singapore
Micrographics Data Pte Ltd serves as the authorised Singapore distributor and implementation partner for Qi, providing local engagement, deployment support, training, and ongoing account management — all from our Singapore office.
A typical engagement pathway
Every Qi implementation begins with a discovery and scoping exercise to understand your collection types, user workflows, existing systems, and integration requirements. Because Qi's data architecture is entirely customisable, it adapts to your organisation — not the other way around.
Micrographics Data works with your team through configuration, data migration from legacy systems (shared drives, earlier DAMs, FileMaker databases, or paper-based inventories), user training, and go-live. Post-deployment, ongoing support is provided locally, with access to Keepthinking's expert development team for advanced customisation.
- Discovery & requirements scoping
- Custom data architecture design
- Legacy data migration and normalisation
- User training (administrators and end users)
- Go-live support and quality assurance
- Ongoing local support and system evolution
Frequently Asked Questions
Common Questions from Singapore Organisations
Is Qi suitable for organisations with both physical collections and digital files?
Yes. Qi was specifically designed to manage hybrid collections — physical objects with digital surrogates, archival material in multiple formats, and born-digital assets — within a single, unified system. This makes it ideal for museums, heritage institutions, and corporate archives that have both physical holdings and associated digital content.
How does Qi handle sensitive or confidential records?
Qi features granular, role-based permission settings that can be configured at the field, record, or collection level. Sensitive records can be restricted to specific user groups, with full audit logging of who accessed what and when. SSO and multi-factor authentication add further layers of access control.
We already use a cloud storage platform. Why do we need Qi?
Cloud storage platforms like SharePoint, Google Drive, or Dropbox are file repositories — they store assets but cannot manage them. Qi provides rich metadata management, structured records, rights and permissions tracking, workflow automation, full-text search, and a public-facing web publishing layer. It is a management system, not a storage bucket.
What is the pricing model?
Qi operates on a fixed annual licence fee that includes unlimited users — there is no per-seat pricing that penalises growth. Implementation, migration, training, and ongoing support are scoped separately based on project complexity. Contact Micrographics Data for a tailored quotation.
Is Qi available for on-premise deployment in Singapore?
Yes. Qi supports shared hosting, dedicated servers, cloud deployments (AWS, Azure, Wasabi), and multi-tier environments. Organisations with data localisation requirements or internal IT infrastructure preferences can be accommodated. Discuss your requirements with Micrographics Data at the scoping stage.
How long does a typical implementation take?
Implementation timelines depend on the complexity of your collection, volume of existing data, and degree of custom configuration required. Straightforward deployments can be completed in eight to twelve weeks. Larger programmes involving significant data migration or custom workflows are typically scoped on a project basis.
The Right System. Local Support. Global Credibility.
Singapore's most important organisations — its multinationals, its cultural institutions, its foundations — hold assets that define who they are. Those assets deserve an infrastructure equal to their importance: one that is searchable, secure, governed, and built to last.
Qi, deployed by Micrographics Data in Singapore, is that infrastructure. It is the system chosen by Unilever to manage their corporate archive. It is the platform that powers Asia Art Archive's regional collection. It is the standard that the Obama Foundation and SFMOMA trust with their institutional legacies.
Now it is available to you, with local implementation and support based here in Singapore.
Micrographics Data Pte Ltd
Request a Qi Demonstration
in Singapore
Speak with our team to explore how Qi can be configured for your organisation's specific collections, workflows, and compliance requirements. Demonstrations are conducted from our Singapore office, with no obligation.
Request a Demo Email Singapore Office